The Ask: Brand Positioning for Pagoda Snacks to catalyze growth in the frozen Asian food space.

Our Strategy: The competitor isn’t in the frozen food aisle, it’s actually takeout. How can we beat that option before it happens? Our goal is to be in the freezer constantly, remind them Pagoda’s there, and prove our trust. Presence, Recall, Trust.

Creative:“Our Meal Is Like A Fortune” reinforces those ideas through tangible, experiential prototypes to always have Pagoda in the freezer.