ROLE
Art Director & Designer
CREDITS
Schwan’s Company - Pagoda, Boundaryless, ROOTED
BEHIND THE DESIGN
I loved getting to execute an entire campaign with a full advertising team. My favorite part of designing was creating a vending machine mockup for Pagoda!
OBJECTIVE
The Ask: Brand Positioning for Pagoda Snacks to catalyze growth in the frozen Asian food space.
Our Strategy: The competitor isn’t in the frozen food aisle, it’s actually takeout. How can we beat that option before it happens? Our goal is to be in the freezer constantly, remind them Pagoda’s there, and prove our trust. Presence, Recall, Trust.
Creative:“Our Meal Is Like A Fortune” reinforces those ideas through tangible, experiential prototypes to always have Pagoda in the freezer.
